Galaxy Trotter

Galaxy Trotter game in browser

About the project

This project was developed as part of a university course, covering all key aspects of video game creation — from art and programming to marketing and publishing. It was a collaborative effort that simulated a real-world game studio environment, requiring us to take on multiple roles and responsibilities.

Roles & Responsibilities

UX Design, 2D Art, 3D Art and Marketing

Timeline

September 2022 - December 2022

Challenges

  • Taking on multidisciplinary roles, switching between art creation, marketing, and team support as needed.
  • Collaborating effectively from initial concept to final delivery.
  • Project organization: Managing daily meetings, using Kanban boards, and keeping the team aligned.

Tools

Clip Studio Paint, Autodesk 3ds Max, Unity

UX Design

To provide the entire team with a clear understanding of the game's flow, a detailed wireframe was created to visualize the structure and interactions.

Wireframes

2D Art

In this project there were two 2D artists, for this reason, one of the first steps was creating a 2D art style guide. The main points for this guide were the following:

  • Black line art
  • Base colors with hard shadows

The character creation consisted of three steps:

  1. Designing the character and defining its species
  2. Sketching
  3. Line art and coloring
2D Art Process
ICHTHYS characters LACERTILIOS characters

3D Art

Due to the amount of work, I needed to assist the principal 3D artist in the modeling of the different ingredients used in the game. Some examples of the final render of the ingredients I modeled are the following:

Render of an ingredient
Render of an ingredient
Render of an ingredient

Marketing

A social media marketing strategy for Galaxy Trotter was planned and executed, with a focus on building community engagement and maximizing the game’s visibility across platforms.

Key actions and outcomes

  • Twitter was our main communication channel, where we shared gameplay features, character designs, and development milestones. Engagement grew steadily, reaching over 9,500 impressions by December.
  • Instagram was used to showcase visual content and major events (beta, trailer, and final release), reaching 672 unique accounts and even attracting potential collaborators.
  • On Reddit, we created a dedicated subreddit to collect user feedback and promote each release stage.
  • On itch.io, the game received 524 visits and 221 plays, with traffic peaking after beta and Gold Master launches. Twitter and Instagram were top referral sources.

Launch Campaign

We developed a two-week marketing campaign inspired by K-pop album promotions, with a calendar of events including character-based templates, interactive polls, and exclusive content teasers to boost community anticipation.

Launch campaign
Character calendar

Post-Launch Campaign

We proposed a two-year roadmap with three major updates (arcade mode, accessibility features, and story expansions) supported by ongoing social media promotion.

Elevator pitch

After completing development, our team prepared an elevator pitch to present in front of a panel of industry professionals.

This pitch condensed the core concept, gameplay highlights, and market potential of Galaxy Trotter into a brief but impactful presentation. It was a great opportunity to showcase not only the game itself, but also our ability to communicate its value effectively.

Out of the 10 projects showcased, our presentation was awarded Best Pitch, recognizing both the clarity of our message and the strength of our game concept.

Outcomes

  • Successfully launched the game on itch.io, achieving over 500 visits and 200 plays.
  • Gained valuable experience in project management, teamwork, and marketing strategies.
  • Developed a strong understanding of the game development process from concept to launch.